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Agrale tractors start 2018 wearing "new clothes". The entire line produced as of January 2018 will have its colors unified. The strategy is to strengthen the brand identity and to display the tractors in the field. The models will be exported to the factory in silver color with details in red, and will be the only ones in the market to use metallic paint with automotive standard, a feature that offers greater durability and resistance to the painting.
The new line is introduced with the slogan Tradição Que Se Renova [A tradition that Renews Itself] and expresses the strength and dynamism of Agrale in the agricultural segment, where it has been operating for 55 years–completed on December 14th. The new standard will give Agrale better visibility in the field, as the colors of the set are unique, both in the Brazilian and foreign markets.
According to Edson Martins, Director of Sales at Agrale, "the choice for the new colors was based on market research, which supported our decision". The silver color represents technology and strength, and the color red conveys power and warrior spirit. "We are taking advantage of the brand’s 55-year celebration to introduce the new color standard", says the executive.
One of Agrale’s missions is to be a recognized company for its solutions and to operate in an increasingly internationalized market. The company completes 55 years of operation in the agricultural, industrial and automotive market. The company is based on the concepts of innovation, work and sustainability to serve the different market niches in which it operates: manufacturing of tractors, trucks, chassis for bus, SUVs, engines and generator sets. Agrale is also the leading company of the Stedile Group, which also includes the following companies: Agritech Lavrale, Fundituba and Fazenda Três Rios and the subsidiaries (Agrale Assembler, Agrale Argentina, Agrale Comercial and Lintec).